Educational App
Masters of Scale Courses App
Masters of Scale Courses App
Masters of Scale Courses
Masters of Scale Courses App
Masters of Scale Courses App
ROLE
Sole Product Designer
TEAM
Product Manager
2 Developers
QA Analyst
Challenge
There is little emotional benefit communicated through the current buy-flow, and little messaging about why one travel insurance is different from its competitors. Current travel insurance purchase sites are transaction oriented, and are functionally undifferentiated from one another.
About
The Masters of Scale Courses app is a highly curated learning experience designed to cultivate the entrepreneurial mindset for leaders at any level, and at any stage in their company’s growth.
For its MVP, Masters of Scale sought to create and build a product for its podcast listeners that focused on a sophisticated learning experience. Offering premium content by distilling key insights centered around a 10 minute daily practice where entrepreneurs can then apply to their business.
About
The Masters of Scale Courses app is a highly curated learning experience designed to cultivate the entrepreneurial mindset for leaders at any level, and at any stage in their company’s growth.
For its MVP, Masters of Scale sought to create and build a product for its podcast listeners that focused on a sophisticated learning experience. Offering premium content by distilling key insights centered around a 10 minute daily practice where entrepreneurs can then apply to their business.
Challenge
There is little emotional benefit communicated through the current buy-flow, and little messaging about why one travel insurance is different from its competitors. Current travel insurance purchase sites are transaction oriented, and are functionally undifferentiated from one another.
About
The Masters of Scale Courses app is a highly curated learning experience designed to cultivate the entrepreneurial mindset for leaders at any level, and at any stage in their company’s growth.
For its MVP, Masters of Scale sought to create and build a product for its podcast listeners that focused on a sophisticated learning experience. Offering premium content by distilling key insights centered around a 10 minute daily practice where entrepreneurs can then apply to their business.
The Re-Design Objective
For Version 2.0, the goals began to shift as the business wanted to expand its audience base beyond its podcast listeners.
Part of strategy in expanding the audience was to integrate the podcast into the app by reaching users that aren't familiar with Masters of Scale. This new set of users are able to access free content without registering, and in time convert into paying members; essentially making the podcast offering a lead generation tool.
Main Areas of Focus
- Onboarding
- Wayfinding
- Podcast Exploration
The Re-Design Objective
For Version 2.0, the goals began to shift as the business wanted to expand its audience base beyond its podcast listeners.
Part of strategy in expanding the audience was to integrate the podcast into the app by reaching users that aren't familiar with Masters of Scale. This new set of users are able to access free content without registering, and in time convert into paying members; essentially making the podcast offering a lead generation tool.
Onboarding
First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.
Onboarding
First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.
Onboarding
First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.
Onboarding
First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.
Onboarding
First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.
Onboarding Userflow
Onboarding
First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.
Onboarding
First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.
Onboarding
First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.
Onboarding
First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.
Onboarding Designs
Onboarding
First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.
Onboarding
First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.
Onboarding
First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.
Onboarding
First up was the rethinking around the onboarding flow. Not only did we have to include the option for users to enter the app without registering, but we also had data informing us that users were more likely to stick around and convert to paying members once they engaged with their first listening experience.
Wayfinding
We started by pulling some data to analyze how users were moving through the courses, and it came to our surprise that not all users were moving in sequence; some were jumping from lesson to lesson in an ad hoc manner. Based on this data we were also able to identify which learning style corresponded to each behavior, based on the Meyer-Briggs personality type.
Coming up with three different types of user behavior helped us create the framework for an improved progress indicator.
- The Time Boxer
They like having a predefined structure, only interested in the 10 minute daily practice. - The Completist Likes to complete everything, prefer to learn in a linear style.
- The Browser
Prefer an overarching framework, they'll fill in that framework/goal in their own way. Appreciate lots of choice and the freedom to "jump" around.
Progress Cues
We started by pulling some data to analyze how users were moving through the courses and the data showed that the majority of users weren’t moving linearly throughout a course. Based on this data we were also able to identify which learning style corresponded to each behavior, based on the Meyer-Briggs personality type.
Coming up with three different types of user behavior helped us create the framework for an improved progress indicator.
Progress Cues
We started by pulling some data to analyze how users were moving through the courses and the data showed that the majority of users weren’t moving linearly throughout a course. Based on this data we were also able to identify which learning style corresponded to each behavior, based on the Meyer-Briggs personality type.
Coming up with three different types of user behavior helped us create the framework for an improved progress indicator.
Progress Cues
We started by pulling some data to analyze how users were moving through the courses and the data showed that the majority of users weren’t moving linearly throughout a course. Based on this data we were also able to identify which learning style corresponded to each behavior, based on the Meyer-Briggs personality type.
Coming up with three different types of user behavior helped us create the framework for an improved progress indicator.
We sought to implement these visual cues/progress indicators in three locations.
- Home
- Courses
- Post-Listening
Home
Home
Being the first screen you see whenever you open the app it provides a “wayfinding” tool to help users to instantly see their progress and streamline a user’s daily journey.
Issues
- Unable to directly access the course in progress.
- Cognitive overload with the “Current Course” meter.
- Lack of visibility into other content available.
- Discourages users from completing multiple units in a day, or move on to the next daily practice.
Solution
- Direct access to the course.
- Revealing all available content within a day/unit.
- Ability to skip ahead to the next Daily Practice.
- Clear visual indicator to show units in a course and their completion.
Courses
Courses
Keeping all relevant content contained within a visual hierarchical structure with visibility into the entire list of courses.
Issues
- Unexpected horizontal scrolling by way of a carousel.
- Dive two levels deep to access additional lessons.
Solution
- Common vertical scrolling with short descriptors for easy scannability.
- Visual indicators for the number of days within a course, as well as how many are complete.
Course Details
Course Details
At-a-glance look at a lesson’s state: incomplete, in-progress and complete.
Issues
- Hidden lesson content.
- Easily forget placement.
- Unit/Day titles aren’t communicating the entrepreneurs that are within.
Solution
- Clear structure and every unit with its lessons laid out to view at-a-glance.
- Visual cues for incomplete, in progress and complete lessons.
Post Listening
Post Listening
The screen following the completion of a lesson. Providing this “wayfinding” tool yet again but in a contextual setting. Allowing users to continue on their journey by guiding them, but not being in their way.
Issues
- Users felt they arrived at a dead end, and there was nowhere to go.
- Displaying too many options, with multiple paths.
- Unclear which path is the “correct” one to follow.
- Confusion as to what the CTA “OK” does/takes the user to.
Solution
- Clear headline to indicate what’s up next.
- Again offering the opportunity to skip ahead to the next Daily Practice.
- Providing a path for those seeking to find their own content.
- Easily close and dismiss this screen, returning to the lesson.
- Opportunity to have users rate lessons listened to. Further aid in future customization.
Results
First Listen Stats increased to 75%, an increase from an average of 48%.
Users reported improvement in navigating through a course and its lessons.
Delighted they can now consume the podcast and dive into courses all within the app.
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